The government is moving ahead with preparations for the Amazing Thailand Grand Sale 2026, led by the Tourism Authority of Thailand under the Ministry of Tourism and Sports, in coordination with more than 100 partners across the tourism sector. The campaign runs from June 15 to August 15, 2026, during the Green Season, with the objective of increasing tourist spending from both short-haul and long-haul markets.
Data from recent years shows that foreign visitors typically spend around 15 to 20 percent of their travel budget on shopping and souvenirs, making it the third-largest expense after accommodation and food and beverages. Key markets include China, Singapore, the United States, the United Kingdom, Japan, France, Australia, India, South Korea, and Hong Kong.
The campaign features discounts and special privileges across major cities and emerging destinations, while promoting Thai identity through locally branded products and supporting designers in areas such as fashion, crafts, jewelry, and environmentally friendly goods made from recycled materials.
Results from the 2025 campaign recorded more than 700 million baht in circulation, along with high satisfaction levels and strong recommendations from participants. Tourism-related businesses are encouraged to join by offering promotions, with further information available through the LINE Official Account @thailandgrandsale.
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