Thai Government Strengthens Durian Standards Under “4 No” Policy, Targets THB150 Billion in Exports

The Thai government is intensifying efforts to elevate the quality standards of Thai durians in a bid to strengthen consumer confidence and maintain the country’s leadership in the global durian market amid growing international competition, particularly in China, Thailand’s key export destination.

Deputy Government Spokesperson Lt. Col. Phatdarasmi Thongsaluaykorn stated on Sunday that the government, through the Ministry of Agriculture and Cooperatives, is implementing stricter quality control measures under the “4 No” policy. The policy emphasizes four key principles: no unripe durians, no pest infestation, no false origin claims, and no chemical residue contamination.

The Minister of Agriculture and Cooperatives has instructed all relevant agencies to enforce rigorous quality inspections throughout the entire supply chain. Measures include ensuring proper harvesting standards, pest control management, traceability verification, and random testing for chemical residues prior to export.

The ministry is also working closely with agricultural agencies and private sector partners to ensure Thai durians meet international market requirements and maintain their reputation for premium quality.

In addition, the government has introduced round-the-clock logistics and export facilitation measures to reduce transportation costs and improve the efficiency of product distribution during the peak harvest season.

The government has set a target to push Thai durian exports beyond 150 billion baht in 2026, emphasizing that “quality and consumer confidence” will remain central to preserving existing markets and expanding into new ones. Authorities believe the initiative will help generate sustainable income for Thai farmers while reinforcing the global image of “Premium Thai Durian.”