OECD Survey Outlines Five Paths to Revive Thai Economy Under “Quick Big Win” Strategy

The latest Economic Survey of Thailand 2025: Building the Foundations for Stronger Growth by the OECD highlights the current state of Thailand’s economy and recommends policy directions to support recovery and long-term competitiveness. The government has adopted the “Quick Big Win” approach to implement rapid measures while laying structural foundations for future growth.

The strategy is built around five pillars: stimulating purchasing power and tourism, alleviating household debt, boosting liquidity for small and medium-sized enterprises, strengthening long-term savings and social welfare systems, and attracting both domestic and foreign investment. Regulatory reforms and workforce development for emerging industries are central to improving the business environment and ensuring sustainable growth.

Fiscal sustainability remains a priority. A medium-term budget framework for 2024–2027 has been established to limit deficits and build confidence among the public and investors, while innovative financing mechanisms are being prepared to reduce pressure on public debt. The survey is positioned as evidence-based guidance for economic reform and a foundation for cooperation between Thailand and the OECD, supporting the country’s ambition to accelerate accession to the organisation ahead of previous timelines.

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