Leading the Thai Fabric Trend! Boosting Soft Power with "Thai Fabrics, Fun to Wear" Encouraging the New Generation to Travel in Thai Fabrics

Wearing Thai fabrics has become a modern and stylish choice, thanks to the "Thai Fabrics, Fun to Wear" initiative. This program brings together designers and experts in Thai textiles to educate and train the youth and new generation, aiming to develop their skills and nurture them into becoming Young OTOP New Gen. These young individuals will preserve and carry forward the wisdom of Thai fabrics sustainably, while also encouraging the new generation to travel in Thai fabrics.


His Majesty the King's unwavering commitment to preserving, maintaining, and building upon the legacy of His Majesty King Bhumibol Adulyadej The Great and Her Majesty Queen Sirikit, The Queen Mother, is reflected in his desire to see the Thai people happy. This aligns with his first royal command: "We shall continue, preserve, and build upon, and reign with righteousness for the benefit and happiness of the people forever." His Majesty supports the development of Thai fabrics to be contemporary and popular across all ages, times, and occasions. The royal initiative "Thai Fabrics, Fun to Wear" and various royal patterns have revitalized the promotion of Thai crafts in all dimensions, making Thai fabrics more modern and widely appreciated.

Furthermore, Her Royal Highness Princess Sirivannavari Nariratana Rajakanya has shown great dedication to researching and developing Thai fabric fashion trends through innovative design, patterns, and the use of natural dyes. She acknowledges that fashion is a preference and a fluid taste that can evolve through design, natural dyeing, and sustainable packaging development. "Thai Fabrics, Fun to Wear" is not just fashion; it is about preserving, maintaining, and extending the heritage of Thai textiles to enhance the quality of life for everyone. Wearing Thai fabrics not only showcases their beauty but also supports local communities and promotes sustainable economic growth. The new generation is therefore invited to embrace the beauty of Thai fabrics, wear them while traveling, and share the richness of Thai culture with the world.


Additional Information: Government Public Relations Department, Office of the Prime Minister

Link: www.thaigov.go.th

 

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