Thailand has launched the “Trusted Thailand” certification program to strengthen international confidence and enhance Thailand’s reputation for safety and quality, while encouraging international tourists to choose Thailand as their travel destination.
Minister of Tourism and Sports Artthakorn Sirilatthayakorn on 13 November 2025 presided over a press conference on the program, which serves as a visible assurance of safety and reliability, encouraging travelers – particularly from China – to return to Thailand with renewed trust.
Also joining the press conference were Governor of the Tourism Authority of Thailand (TAT) Thapanee Kiatphaibool and Mr. Yang Xiaolong, Cultural Counselor of the Embassy of the People’s Republic of China in Thailand, and representatives from the public and private sectors.
TAT has invited tourism-related businesses to apply for the 'Trusted Thailand' certification through its official website. More than 5,000 operators nationwide are expected to register for the assessment, covering hotels and accommodation, restaurants, attractions, shopping centers, and recreational venues. Certified businesses will receive promotional support on Trip.com and through TAT’s domestic and international communication channels.
The TAT Governor said that the Trusted Thailand stamp represents both a quality benchmark and a shared mission between the public and private sectors to reaffirm Thailand’s position as a safe, high-quality, and reliable destination.
As Thailand and China celebrate the 50th anniversary of diplomatic relations this year, Chinese tourists account for about 15 per cent of total arrivals in the first 10 months of 2025 – approximately 3.7 million out of 26.7 million international visitors. The Trusted Thailand initiative is set to play a key role in achieving the 2026 tourism revenue target of at least 2.8 trillion baht.
Source: PRD Thailand
https://thailand.prd.go.th/en/content/category/detail/id/48/iid/442572
EN
CN
DE
JP
TH
