Summary of Three Key Readiness Factors for Expanding the Thai Massage and Herbal Products Market to Saudi Arabia

1.Readiness in Products and Services

-Trained 123 Thai massage therapists and over 60 entrepreneurs.

-Developed and upgraded Thai herbal products to meet Halal standards.

2.International Cooperation Readiness

-Signed a Memorandum of Understanding (MOU) with Saudi Arabia.

-Collaboration between the Department of Thai Traditional and Alternative Medicine to enhance standards and promote business.

3.Market Opening and Publicity Readiness

-Plan to launch Thai massage and herbal products during the Hajj pilgrimage in 2025.

-Organize business matching events to expand opportunities.

Aiming to build a business network and expand trade and investment opportunities towards becoming a global health hub.