TTM+ 2026 concludes on a spectacular note, securing over 50% more business opportunities from new quality markets

The Thailand Travel Mart Plus (TTM+) 2026 event was held from June 10-12, 2026, at the Nongnooch Pattaya International Convention and Exhibition (NICE), Chonburi . This event served as a platform for business negotiations between 429 buyers across 58 countries worldwide and 428 Thai tourism operators. On this occasion, the Tourism Authority of Thailand (TAT) partnered with the National Tourism Organizations (NTO) of the Greater Mekong (แม่โขง) Subregion (GMS) countries—Myanmar, Laos, and Bhutan, to promote interconnected tourism routes.

According to the number of foreign tourism operators, which increased from last year by 5.7%, this year’s event brought in over 41.7% new entrants, mainly from Oman, the United Arab Emirates, Mexico, Kyrgyzstan, and Uzbekistan. During the event, the Thailand Pavilion showcased wellness tourism through experiential marketing across five aspects—1) the beauty of Thai fruits, 2) Thai healthy cuisine, 3) Thai herbal scents and essential oils, 4) immersive visuals and sounds from landmarks nationwide, and 5) Gastronomy Wellness Experience.

Moreover, participants got to experience the world-class music festival "Tomorrowland Thailand 2026" and a post-tour presenting the five regions of the country. TAT expects that this event will generate over 15,408 business meetings and bring in approximately 5 billion baht to Thailand. Officials also stated that the event significantly contributed to reinforcing Thailand's image, building global trust and confidence, as well as promoting sustainable development in the long term.