Thailand Organizes 11th Sawasdee Seoul Thai Festival in South Korea

Thailand Organizes 11th Sawasdee Seoul Thai Festival in South Korea

H.E. Mr. Theerakun Niyom, Special Representative of the Minister of Foreign Affairs of Thailand, presided over the opening ceremony of the 11th Sawasdee Seoul Thai Festival. The Hon. Kwak Sang-eon, Member of the National Assembly of the Republic of Korea, attended as the Guest of Honour. Also in attendance were H.E. Mr. Tanee Sangrat, Ambassador of Thailand to the Republic of Korea, representatives from Thai and Korean government agencies and partner organizations, members of the Thai and Korean communities, and international visitors.

The Special Representative reaffirmed the Ministry’s commitment to promote Thailand’s creative economy through proactive Economic Diplomacy and Cultural Diplomacy. He also highlighted that the close relationship and strong people-to-people ties between Thailand and the Republic of Korea serve as a key foundation for expanding cooperation across all areas. The Festival reflected the successful collaboration among Thai public and private agencies, including Team Thailand in Seoul, the Creative Economy Agency (Public Organization), the National Innovation Agency (Public Organization), the Tourism Authority of Thailand, the Community Development Department, agencies under the Ministry of Agriculture and Cooperatives, the City of Pattaya, Chanthaburi Province, Bunditpatanasilpa Institute, Thai artists, and the Thai community, together with Korean partner otganizations.

“Sawasdee Seoul Thai Festival” is one of the most popular Thai festivals in East Asia, and is an annual landmark event thai is highly anticipated by the Korean public. This year’s Festival took place from 20-21 June 2026 at Cheonggye Plaza under the theme “Creative Life and Creative Heartbeat,” reflecting the creativity of people and the exchange of ideas and experiences through the contemporary cultures and lifestyles of Thailand and the Republic of Korea. The Festival supports Thailand’s nation-branding efforts by offering visitors firsthand experience of Thai culture while creating opportunities for Thai products, services, and creative industries to expand from local to the global stage.

Festival activities included exhibitions showcasing Thailand’s creative industries, cultural performances, traditional Thai dance, Muaythai demonstrations, concerts, and fan-meeting activities featuring leading Thai artists and actors. This year, the Festival venue has been doubled in size to accommodate over 100,000 visitors.

Source: Ministry of Foreign Affairs
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