Meet our new friend! The Sawasdee Thailand website (thailand.go.th) is proud to introduce our new elephant mascot—a symbol of Thai wisdom, modern communication, and our vibrant soft power.
From a tech-savvy traveler to a world-class chef, our mascot wears many hats—but he’s still missing one thing... a NAME!
We invite YOU to unleash your creativity! Help us name our new icon and win exciting prizes.
Prizes:
Grand Prize: A mascot doll
4 Runner-up Prizes: Elephant-Themed Notebooks
How to Enter:
Submit your suggested name and tell us the story behind it.
Deadline:
10 May 2026, 11:59 PM (ICT – Indochina Time)
Let’s show the world the new face of Sawasdee Thailand!
Contest Rules & Criteria
Sawasdee Thailand Mascot Naming Contest
1. Eligibility

• Open to participants of all ages, genders, and nationalities
• Each participant may submit up to 3 name entries
• Entries may be submitted in Thai or English. The name must reflect Thai identity or symbolism

2. How to Enter

• Complete the official submission form (Google Form)
  https://docs.google.com/forms/d/e/1FAIpQLSdbAIYCatDa6NBMv2xEE-oF-FuNJ4i45fXUzQxKRC-K78gR2A/formResponse
• Provide the following information:
• Mascot Name
• Concept/Story behind the name
• All required information must be completed accurately

3. Naming Scope

• The name should reflect Thai identity and cultural uniqueness
• Must be creative, memorable, and globally appropriate
• Should convey a sense of modernity, friendliness, and align with Thailand’s image
• Must not infringe on any copyright or duplicate existing names
• Must not contain inappropriate, offensive, or misleading meanings
• In case of duplicate name submissions, priority will be given to the earliest entry

4. Judging Criteria
Entries will be evaluated based on:

• Creativity
• Relevance to Thailand’s identity and branding
• Clarity of concept and story
• Memorability and appeal

The judges’ decision is final
5. Submission Period

• Entries are open until 10 May 2026, 11:59 PM (ICT – Indochina Time)
• Winners will be announced on 25 May 2026

6. Prizes

• Grand Prize (1 Winner): Sawasdee Thailand Mascot Doll
• 4 Runner-up Prizes: Elephant-Themed Notebooks

7. Terms & Conditions

• All entries must be original and created by the participant
• The organizer reserves the right to modify the winning name for appropriateness
• All intellectual property rights of the winning entry will belong to the organizer
• The organizer reserves the right to change any details of the contest without prior notice
• Winners will be announced via the Sawasdee Thailand website (thailand.go.th) and Facebook: Sawasdee Thailand
• Winners must confirm their prize via email within 30 days from the announcement date, otherwise the prize will be forfeited
• Prizes are non-transferable and cannot be exchanged for cash
• Winners are responsible for any applicable expenses, such as customs duties or import taxes (if any).
• Submitted entries shall become the property of the organizer
• The organizer reserves the right to use, modify, and publish the entries without additional compensation
• Entries may be used across all channels without time limitation
• The organizer reserves the right to disqualify participants in cases of false information, plagiarism, or violation of contest rules
• The organizer reserves the right not to award a prize if no entry meets the required criteria