{"posts":[{"id":22714,"title":"Thai Research Breakthrough Clears Longan for Smoother Entry into China","slug":"-thai-research-breakthrough-clears-longan-for-smoother-entry-into-china","description":null,"action":"detail","value":"<p>A new post-harvest treatment all but eliminates sulphur dioxide residue in Thai longan while extending shelf life to 21 days, strengthening export prospects in China.<\/p>\r\n<p>Thai agricultural researchers have developed a post-harvest treatment for fresh longan that nearly eliminates sulphur dioxide residue while extending the fruit's storage life to 21 days, a breakthrough the Ministry of Agriculture and Cooperatives says will help safeguard the crop's access to its most important export market, China.<\/p>\r\n<p>The findings were presented at the second meeting of the ministry's working group on resolving agricultural export issues, chaired by Permanent Secretary Vinaroj Supsongsuk.&nbsp;<\/p>\r\n<p>The gathering was convened in response to a tightened maximum residue limit recently introduced by Chinese authorities, which now permits no more than 50 milligrams of sulphur dioxide per kilogram \u2014 commonly expressed as 50 parts per million \u2014 in imported fresh longan.<\/p>\r\n<p><img src=\"..\/..\/..\/uploads\/posts\/photo_1788887168_0.jpeg\"><\/p>\r\n<p><strong>A Treatment That Nearly Eliminates Residue<\/strong><\/p>\r\n<p>The method under review combines a hydrochloric acid soak with sodium metabisulfite treatment, replacing or supplementing the sulphur dioxide fumigation traditionally used to prevent the browning of longan skin during storage and transport.&nbsp;<\/p>\r\n<p>According to the latest test results presented to the working group, the treatment reduced residue levels to a point so low as to be effectively undetectable, while extending the fruit's cold storage life to 21 days and its display shelf life at point of sale to as long as five days \u2014 a marked improvement over conventional treatment methods.<\/p>\r\n<p>Vinaroj has instructed researchers to continue refining the technique, noting two remaining priorities: reducing production costs, which currently run higher than under the conventional method, and improving the process further to preserve the golden-yellow skin colour that Chinese consumers and buyers particularly favour.&nbsp;<\/p>\r\n<p>Once these refinements are complete, the ministry intends to present the scientific findings to China's General Administration of Customs (GACC) as the basis for negotiating a jointly agreed standard that would support smoother commercial trade between the two countries.<\/p>\r\n<p><img src=\"..\/..\/..\/uploads\/posts\/photo_1788887168_1.jpeg\"><\/p>\r\n<p><strong>A Market Worth Protecting<\/strong><\/p>\r\n<p>The stakes for Thailand's longan sector are considerable. According to the Office of Agricultural Economics, longan production across eight northern provinces reached approximately 1.06 million tonnes in 2025, an increase of around 12 per cent on the previous year, even as the total planted area contracted slightly as ageing, lower-yielding trees were replaced with other crops. China remains by far the fruit's most important overseas market: customs data cited by Thai trade officials show that fresh longan was China's third-largest Thai fruit import by volume in 2025, at roughly 375,000 tonnes, or around 16.6 per cent of all Thai fruit imports that year, trailing only durian and coconut.&nbsp;<\/p>\r\n<p>Dried longan added a further 179,000 tonnes, or close to 8 per cent of the total \u2014 meaning fresh and dried longan combined accounted for approximately a quarter of all Thai fruit shipped to China by volume, underlining why safeguarding compliance with Chinese residue standards carries such significant commercial weight for Thai growers.<\/p>\r\n<p><img src=\"..\/..\/..\/uploads\/posts\/photo_1788887168_2.jpeg\"><\/p>\r\n<p><strong>Preparing for a Bumper Harvest<\/strong><\/p>\r\n<p>The research comes at a critical moment for Thailand's longan industry. The ministry is preparing for a concentrated harvest from northern growing provinces of more than 500,000 tonnes around the middle of this year, and is working to ensure the crop can move quickly to market without spoiling.&nbsp;<\/p>\r\n<p>Measures under way include distributing shipments via a new sea route between Laem Chabang and Yantian ports, and improving the speed of inspection and clearance procedures at border checkpoints to prevent produce from being held up and losing quality.<\/p>\r\n<p>The working group also reviewed the current state of overland logistics for the 2025\u20132026 season, which relies heavily on the R3A road route through the Mohan border crossing and the Laos\u2013China railway.&nbsp;<\/p>\r\n<p>Both routes have faced constraints, including fuel shortages in Laos and a limited daily allocation of railway wagons, and the relevant agencies have been tasked with resolving these bottlenecks and expanding railway quota allocations to ease congestion at the Mohan crossing.<\/p>\r\n<p><img src=\"..\/..\/..\/uploads\/posts\/photo_1788887168_3.jpeg\"><\/p>\r\n<p><strong>Wider Efforts to Protect Thai Fruit Exports<\/strong><\/p>\r\n<p>The meeting also addressed quality control for durian, another key fruit export to China, where demand and prices remain strong despite isolated quality issues in the Kradum variety.&nbsp;<\/p>\r\n<p>The ministry has ordered stricter enforcement across the eastern growing region, including more than 50 pre-harvest inspection points and roadside checks aimed at preventing immature durian and fraudulent use of Good Agricultural Practice (GAP) certification from reaching export channels.&nbsp;<\/p>\r\n<p>Packing houses found in repeated violation face immediate licence suspension of between 30 and 90 days, with coordination under way to revoke standards certification for serious offenders. Officials have also been instructed to reduce documentation errors that could otherwise cause shipments to be held at the Chinese border.<\/p>\r\n<p><img src=\"..\/..\/..\/uploads\/posts\/photo_1788887168_4.jpeg\"><\/p>\r\n<p><strong>Significance for Thai Farmers<\/strong><\/p>\r\n<p>Taken together, the longan research and the wider export-control measures reflect a coordinated effort by the Ministry of Agriculture and Cooperatives to protect the reputation of Thai fruit in its largest overseas market and to ensure that improvements in food safety translate directly into commercial opportunity.&nbsp;<\/p>\r\n<p>For longan growers in particular, a scientifically validated treatment that meets China's stricter residue standard \u2014 while extending the fruit's saleable life \u2014 offers the prospect of steadier prices, reduced post-harvest losses, and a stronger negotiating position as Thailand seeks to formalise new trade standards with Chinese customs authorities.<\/p><script src=\"https:\/\/cdn.flmngr.com\/widgets.js?apiKey=FLMNFLMN\" data-ts=\"1788887175754\"><\/script>","photo":"the_post_1788887167.webp","map":null,"location":null,"province":null,"contact_name":null,"contact_address":null,"contact_phone_number":null,"contact_email":null,"start_date":null,"end_date":null,"start_time":null,"end_time":null,"visitors":54,"admin_id":38,"author_id":null,"language_id":1,"master_id":22714,"type":"issue","is_comment":1,"pin_weight":0,"status":"Publish","created_at":"2026-08-30T17:00:00.000000Z","updated_at":"2026-08-30T17:00:00.000000Z"},{"id":22713,"title":"Royal Irrigation Department and UNDP Equip Farmers for the Digital Climate Era","slug":"royal-irrigation-department-and-undp-equip-farmers-for-the-digital-climate-era","description":null,"action":"detail","value":"<p>The Royal Irrigation Department and UNDP train farmers in digital water management and online sales, building resilience against a changing climate.<\/p>\r\n<p>The Royal Irrigation Department (RID) is pressing ahead with efforts to bring Thai farmers into the digital age, partnering with the United Nations Development Programme (UNDP), with support from the Green Climate Fund (GCF), to deliver hands-on training in digital technology and climate data \u2014 helping farmers cope with increasingly volatile weather while improving the efficiency of water management and agricultural production.<\/p>\r\n<p>The training forms part of the joint RID\u2013UNDP initiative \"Enhancing Climate Resilience in Thailand through Effective Water Management and Sustainable Agriculture\", and has so far reached farmers across 22 sub-districts (tambons) in Phitsanulok, Sukhothai and Uttaradit provinces.&nbsp;<\/p>\r\n<p>In total, 1,249 farmers took part \u2014 969 women and 280 men \u2014 learning to use digital technology as a genuine decision-making tool for their planting and irrigation choices.<\/p>\r\n<p><img src=\"..\/..\/..\/uploads\/posts\/photo_1788884173_0.jpeg\"><\/p>\r\n<p><strong>Three Phases, From Sensors to Social Media<\/strong><\/p>\r\n<p>The programme was delivered in three distinct phases, each building on the skills learned before it.<\/p>\r\n<p>The first phase, running from 8 September to 15 October 2025, introduced farmers to the Internet of Things (IoT), teaching them how to connect data from field devices \u2014 such as water-level sensors \u2014 to online systems in real time.&nbsp;<\/p>\r\n<p>Participants learned, for example, how to link water measurement devices to the WaterUnity application to display live water-volume data for their area, enabling more precise irrigation planning and reducing the risk of miscalculating water needs.<\/p>\r\n<p>The second phase, from 16 October 2025 to 16 January 2026, focused on hands-on practice with WaterUnity itself \u2014 a smart water management platform developed jointly by RID and King Mongkut's University of Technology North Bangkok (KMUTNB).&nbsp;<\/p>\r\n<p>The application consolidates water-situation data alongside agriculture-related information, helping farmers identify the optimal timing for planting and calculate their water requirements more efficiently.<\/p>\r\n<p>The third and final phase, from 26 January to 27 February 2026, shifted focus to market access, teaching farmers to use the social media platform TikTok \u2014 which has more than 1.9 billion users worldwide and over 44 million registered accounts in Thailand \u2014 to sell their produce directly online.&nbsp;<\/p>\r\n<p>Training covered everything from setting up an account and opening an online storefront to product photography techniques and short-video promotion, alongside use of Zoom for communicating and negotiating directly with customers and trading partners.<\/p>\r\n<p><img src=\"..\/..\/..\/uploads\/posts\/photo_1788884173_1.jpeg\"><\/p>\r\n<p><strong>Part of a Wider, GCF-Backed Partnership<\/strong><\/p>\r\n<p>The training builds on a longer-standing collaboration between RID and UNDP centred on strengthening the climate resilience of Thailand's Yom and Nan river basins.&nbsp;<\/p>\r\n<p>The wider \"Enhancing Climate Resilience\" project, financed substantially through the Green Climate Fund with co-financing from RID, has a total value exceeding 1.17 billion baht and combines infrastructure upgrades\u2014including nature-based approaches to irrigation and drainage\u2014with capacity-building for the farming communities, particularly vulnerable and lower-income households, who depend on that water.&nbsp;<\/p>\r\n<p>The recent digital skills training represents a natural extension of this work, ensuring that improvements to physical water infrastructure translate into real gains for the farmers who use it.<\/p>\r\n<p><img src=\"..\/..\/..\/uploads\/posts\/photo_1788884173_2.jpeg\"><\/p>\r\n<p><strong>Why the Collaboration Matters<\/strong><\/p>\r\n<p>RID has framed the initiative as a deliberate step to move Thai agriculture beyond traditional practices towards \"Smart Farming\" \u2014 a model driven by real data rather than guesswork, intended to raise incomes, reduce risk, and build long-term security for farmers as climate pressures intensify.&nbsp;<\/p>\r\n<p>The significance lies in how the programme links two distinct forms of resilience: technical resilience, through real-time water data via IoT sensors and WaterUnity that allow farmers to plan irrigation and planting with far greater precision; and economic resilience, through direct-to-consumer digital sales channels on TikTok that reduce farmers' dependence on middlemen and improve the prices they receive.<\/p>\r\n<p>That the great majority of participants \u2014 nearly eight in ten \u2014 were women also points to a notable social dimension of the programme, suggesting the training may be helping to close a digital access gap that has often left women in rural farming communities under-represented in agricultural technology adoption.<\/p>\r\n<p>For UNDP, the programme reflects its broader global mandate of turning international climate finance into resilience that reaches ordinary communities rather than remaining confined to large-scale infrastructure.&nbsp;<\/p>\r\n<p>For RID, it marks a widening of its traditional remit \u2014 from managing dams, canals and irrigation schedules to actively equipping the farmers who rely on that water with the digital skills to use it and to sell what they grow more effectively.<\/p>\r\n<p><img src=\"..\/..\/..\/uploads\/posts\/photo_1788884173_3.jpeg\"><\/p>\r\n<p><strong>Looking Ahead<\/strong><\/p>\r\n<p>With the final phase of training completed in February 2026, RID and UNDP now face the task of measuring how far the estimated 1,249 participating farmers have translated their new digital skills into practice \u2014 whether through more efficient water use via WaterUnity or new income streams via TikTok storefronts.&nbsp;<\/p>\r\n<p>Given the scale of the underlying GCF-funded programme and its stated ambition to strengthen climate resilience across the Yom and Nan basins, officials are likely to look to this pilot cohort as a model for extending similar digital-agriculture training to farming communities in other river basins across the country.<\/p>\r\n<p><img src=\"..\/..\/..\/uploads\/posts\/photo_1788884173_4.jpeg\"><\/p><script src=\"https:\/\/cdn.flmngr.com\/widgets.js?apiKey=FLMNFLMN\" data-ts=\"1788884190170\"><\/script>","photo":"the_post_1788884173.webp","map":null,"location":null,"province":null,"contact_name":null,"contact_address":null,"contact_phone_number":null,"contact_email":null,"start_date":null,"end_date":null,"start_time":null,"end_time":null,"visitors":100,"admin_id":38,"author_id":null,"language_id":1,"master_id":22713,"type":"issue","is_comment":1,"pin_weight":0,"status":"Publish","created_at":"2026-08-30T17:00:00.000000Z","updated_at":"2026-08-30T17:00:00.000000Z"},{"id":22712,"title":"GI Tour & Trail Running 2026 Wraps Up in Phetchaburi, Cementing Thailand's Sports Tourism Push","slug":"gi-tour--trail-running-2026-wraps-up-in-phetchaburi-cementing-thailands-sports-tourism-push","description":null,"action":"detail","value":"<p><strong><em>The five-province Amazing Thailand GI Tour &amp; Trail Running 2026 concludes in Phetchaburi, reinforcing TAT's wider ambition to grow sports tourism nationwide.<\/em><\/strong><\/p>\r\n<p>The Tourism Authority of Thailand (TAT) has brought the \"Amazing Thailand GI Tour &amp; Trail Running 2026\" series to a close with its fifth and final leg in Phetchaburi province, concluding a five-month nationwide campaign that paired trail running with the promotion of Thailand's Geographical Indication (GI) products under the theme \"Run, Eat, Travel, Shop\".<\/p>\r\n<p>The closing event was held on 20\u201321 June at Ban Thung Kham in Cha-am District, one of Phetchaburi's scenic coastal areas known for its heritage crafts and local produce. As with previous legs of the series, participants were offered three race categories \u2014 20 kilometres, 10 kilometres and a shorter distance suitable for casual runners \u2014 while also being invited to sample regional specialities, browse community-run stalls and take part in cultural activities connected to the province's GI-certified goods.<\/p>\r\n<p><img src=\"..\/..\/..\/uploads\/posts\/photo_1788883604_0.jpeg\"><\/p>\r\n<p><strong>A Five-Region Journey Linking Sport, Culture and Commerce<\/strong><\/p>\r\n<p>Launched in April by TAT Governor Ms Thapanee Kiatphaibool, together with representatives from the Department of Internal Trade, the Ministry of Commerce, and the Department of Intellectual Property, the GI Tour &amp; Trail Running series was designed to connect Thailand's growing running community with the country's regional identity. Over five months, the event travelled through Chiang Mai, Rayong, Khon Kaen, Nakhon Si Thammarat and, finally, Phetchaburi \u2014 each stop showcasing GI products distinctive to that region, from coffee experiences in the North to fruit-based activities in the East, cultural and culinary programmes in the Northeast, natural wellness products in the South, and heritage crafts in the Central region.<\/p>\r\n<p>A Virtual Run option, open to participants unable to travel to the physical race sites, ran alongside the five on-ground events, allowing runners nationwide to accumulate distance and compete for prizes throughout the campaign period.<\/p>\r\n<p><img src=\"..\/..\/..\/uploads\/posts\/photo_1788883604_1.jpeg\"><\/p>\r\n<p><strong>Positive Reception Across the Series<\/strong><\/p>\r\n<p>Since its launch, the initiative has drawn strong and growing interest from both domestic and international runners, with each leg building on the momentum of the last \u2014 from the opening event in Chiang Mai through to Rayong's lively provincial stadium finale, which featured a free concert and a community market with more than fifty vendors.&nbsp;<\/p>\r\n<p>TAT had projected that the series as a whole would attract in excess of 100,000 participants and generate more than 250 million baht in economic value for local accommodation, food and beverage, transport and community enterprises across the five host provinces.<\/p>\r\n<p>By linking each race route directly to a signature local product, organisers were able to extend runners' time and spending in each destination beyond race day itself, encouraging visits to nearby attractions, homestays and community enterprises \u2014 an approach that reflects TAT's broader strategy of using sport as a vehicle for distributing tourism income more evenly across the country, rather than concentrating it in major cities.<\/p>\r\n<p><strong>Part of a Broader Sports Tourism Strategy<\/strong><\/p>\r\n<p>The GI Tour &amp; Trail Running series forms one strand of a wider and increasingly active sports tourism agenda that TAT has pursued over the past year. The organisation's flagship event, the Amazing Thailand Marathon Bangkok, remains the only World Athletics-certified marathon held in the Thai capital, drawing runners along a route through Lumpini Park, Victory Monument and Ratchadamnoen Avenue.&nbsp;<\/p>\r\n<p>TAT has also formalised cooperation with the Bangkok Metropolitan Administration and World Athletics to develop the race further as part of a future global marathon series. Beyond the capital, the Amazing Thailand Pattaya Marathon \u2014 now in its 33rd edition \u2014 has grown into one of the country's largest road-race festivals, attracting more than 40,000 runners and families to the eastern seaboard each year, while the Amazing MuayThai Festival in Hua Hin has combined martial arts heritage with tourism to showcase Thailand's indigenous sporting culture to international visitors.<\/p>\r\n<p>TAT officials have pointed to rising global interest in fitness and experiential travel as the driving force behind this strategy. Industry data cited by TAT shows that international sports travel now accounts for a meaningful share of global tourism spending, with Thai travellers themselves increasingly planning trips around marathon weekends both at home and across the region \u2014 a trend reflected in rising accommodation searches for major Asian marathon events over the past year.<\/p>\r\n<p><img src=\"..\/..\/..\/uploads\/posts\/photo_1788883604_2.jpeg\"><\/p>\r\n<p><strong>Government Policy Backing the Sector<\/strong><\/p>\r\n<p>The GI Tour &amp; Trail Running project also reflects a deliberate alignment between TAT's tourism promotion mandate and the government's wider goals for supporting GI-registered products, which are overseen by the Department of Intellectual Property and the Department of Internal Trade. By pairing sport tourism with GI product promotion, the initiative supports two national policy priorities simultaneously: growing high-value, community-distributed tourism income, and raising the commercial profile of locally distinctive Thai goods.<\/p>\r\n<p>This complements the government's broader ambition, pursued jointly by TAT and the Sports Authority of Thailand, to position the Kingdom as a \"World Class Sports Events Destination\" \u2014 a goal reflected in a growing calendar of nationwide sports tourism festivals and race series developed in partnership with provincial authorities, private operators and international sporting bodies.<\/p>\r\n<p><strong>Looking Ahead<\/strong><\/p>\r\n<p>With the 2026 series now concluded, TAT has indicated that the success of the GI Tour &amp; Trail Running format \u2014 and the broader appetite for sport-and-culture travel experiences it has revealed \u2014 will inform future editions of the project, alongside continued development of the Amazing Thailand Marathon Bangkok as an internationally recognised event and further expansion of provincial race series in partnership with local communities.&nbsp;<\/p>\r\n<p>As health-conscious and experience-driven travel continues to gain ground worldwide, TAT's approach of weaving sport, cuisine, culture and shopping into a single journey looks set to remain a central pillar of its strategy for distributing tourism value across Thailand's regions in the years ahead.<\/p>\r\n<p><img src=\"..\/..\/..\/uploads\/posts\/photo_1788883604_3.jpeg\"><\/p><script src=\"https:\/\/cdn.flmngr.com\/widgets.js?apiKey=FLMNFLMN\" data-ts=\"1788883634836\"><\/script>","photo":"the_post_1788883603.webp","map":null,"location":null,"province":null,"contact_name":null,"contact_address":null,"contact_phone_number":null,"contact_email":null,"start_date":null,"end_date":null,"start_time":null,"end_time":null,"visitors":101,"admin_id":38,"author_id":null,"language_id":1,"master_id":22712,"type":"issue","is_comment":1,"pin_weight":0,"status":"Publish","created_at":"2026-08-30T17:00:00.000000Z","updated_at":"2026-08-30T17:00:00.000000Z"},{"id":22711,"title":"Thailand Health Excellence: Positioning the Kingdom as the World's Healing Destination","slug":"thailand-health-excellence-positioning-the-kingdom-as-the-worlds-healing-destination","description":null,"action":"detail","value":"<p><strong><em>The Tourism Authority of Thailand launches Thailand Health Excellence and pioneers Surf Therapy, reinforcing the Kingdom's ambition to become a global centre for health and healing.<\/em><\/strong><\/p>\r\n<p>The Tourism Authority of Thailand (TAT) has formally launched \"Thailand Health Excellence\", a national initiative developed under the guiding concept \"Healing is the New Luxury\", with the aim of elevating the Kingdom's standing from a respected medical hub to a fully-fledged \"Global Health &amp; Healing Destination\". A<\/p>\r\n<p>s part of the launch, TAT introduced \"Thailand Surf Therapy \u2013 The Wave of Healing\", the country's first structured surf-based therapy programme for emotional and mental wellbeing.<\/p>\r\n<p>The initiative reflects a broader shift in international travel patterns, as visitors increasingly prioritise preventive healthcare and mental wellbeing alongside conventional medical treatment. This growing segment of travellers, TAT notes, tends to have higher spending power and to stay for considerably longer periods than general tourists.<\/p>\r\n<p><img src=\"..\/..\/..\/uploads\/posts\/photo_1788882968_0.jpeg\"><\/p>\r\n<p><strong>A New Chapter for Coastal Wellness<\/strong><\/p>\r\n<p>The pilot Thailand Surf Therapy programme was held at Memories Surf House in Khao Lak, Takua Pa District, Phang-nga province \u2014 one of the country's most established surf destinations and an area recognised internationally for its natural coastal assets.&nbsp;<\/p>\r\n<p>The programme was developed in partnership with Waves for Change, a South African organisation specialising in surf therapy, together with Prince of Songkla University's Phuket Campus and a network of local operators, including La Flora Group, La Vita Sana, Chanthaburi Surf Tribe and other community partners.<\/p>\r\n<p>Rather than positioning itself as a clinical treatment, Thailand Surf Therapy has been designed as a structured wellness experience that combines surfing, movement, mindfulness and positive social connection within a safe, supportive environment.&nbsp;<\/p>\r\n<p>Participants are guided through water safety, progressive surf skills and breathing and grounding techniques intended to help manage stress, build emotional resilience and foster self-confidence.<\/p>\r\n<p>Under the Rise On Wave development network, the concept has since been shaped into three proposed formats catering to different visitor needs: a three-to-five-day \"Wave Reset Programme\" for short-stay stress management, a seven-to-14-day \"Ocean Balance Programme\", and a \"Surf &amp; Soul Programme\" of 14 days or more for those seeking deeper, longer-term restoration. TAT officials have described the approach as a form of \"co-creation\", combining international surf therapy expertise with Thailand's coastal identity, service culture and natural environment to create a genuinely Thai wellness model with global relevance.<\/p>\r\n<p><img src=\"..\/..\/..\/uploads\/posts\/photo_1788882968_1.jpeg\"><\/p>\r\n<p><strong>Three Pillars of Health Excellence<\/strong><\/p>\r\n<p>Beyond Surf Therapy, Thailand Health Excellence is structured around three strategic pillars. Medical Excellence encompasses the continued development of world-class treatment and rehabilitation standards. Science-Based Wellness covers research-backed wellness innovations designed to support preventive health and long-term vitality.<\/p>\r\n<p>Science-Based Local Wisdom, meanwhile, focuses on applying modern science and technology to Thai herbal knowledge and traditional healing practices, adding credibility and international appeal to indigenous wisdom.<\/p>\r\n<p>In parallel, TAT has partnered with Siriraj Hospital and other allied institutions to launch \"Dialysis-Friendly Long Stay Thailand\", a service designed to give international visitors who require regular dialysis the confidence to travel and remain in the Kingdom for extended periods. A new digital platform, ThailandHealthX.com, has also been developed to connect Thai health and wellness operators directly with prospective international visitors.<\/p>\r\n<p><strong>A Sector with Substantial Growth Potential<\/strong><\/p>\r\n<p>The initiative arrives at a moment of considerable opportunity for global wellness and medical tourism. According to the Global Wellness Institute, global wellness tourism expenditure reached approximately US$830 billion in 2023 and is projected to exceed US$1.35 trillion by 2028, with the sector expanding faster than international tourism as a whole.<\/p>\r\n<p>Thailand is well placed to capture a significant share of this growth. Industry estimates put the Kingdom's medical tourism market at around US$2.57 billion in 2023, with projections suggesting this could rise to as much as US$16 billion by 2030. TAT figures indicate that medical and wellness travellers already spend an average of approximately 107,662 baht per trip\u2014more than double the spending of general tourists\u2014underlining the segment's outsized economic value relative to its visitor numbers.<\/p>\r\n<p>Thailand's underlying credentials support this trajectory. The Kingdom is home to more than 60 hospitals accredited by the Joint Commission International, the highest number in Southeast Asia, alongside a network of over 500 medical facilities nationwide. Treatment costs typically remain 30 to 70 per cent lower than in Western countries, while key source markets include the Middle East, South Asia and neighbouring ASEAN countries.<\/p>\r\n<p><img src=\"..\/..\/..\/uploads\/posts\/photo_1788882968_2.jpeg\"><\/p>\r\n<p><strong>Government Policy Driving the Vision<\/strong><\/p>\r\n<p>Thailand Health Excellence builds directly on long-standing government policy. Since 2016, Thailand has pursued a national strategy to position itself as an international medical hub, most recently reflected in the Ministry of Public Health's Strategy for Developing Thailand as a Medical Hub (2025\u20132034), approved by its Steering Committee in 2024. This builds upon earlier frameworks, including the development of the Andaman Wellness Corridor across Phuket, Krabi, Phang-nga and Ranong, and supportive visa measures such as the Medical Treatment Visa, which allows a one-year multiple-entry stay for patients requiring ongoing treatment, and long-stay privilege visa schemes for residents seeking continuous access to Thai healthcare.<\/p>\r\n<p>These policies are designed to support Thailand's broader \"New Engine of Growth\" strategy, in which medical, wellness and affluent tourism are treated as priority sectors capable of driving economic value while generating employment across both urban medical centres and coastal or rural communities.<\/p>\r\n<p><img src=\"..\/..\/..\/uploads\/posts\/photo_1788882968_3.jpeg\"><\/p>\r\n<p><strong>Towards a Sustainable Life Economy<\/strong><\/p>\r\n<p>TAT has framed Thailand Health Excellence and Thailand Surf Therapy in particular as part of a wider ambition to build a sustainable \"Life Economy\"\u2014one that channels the benefits of wellness tourism into local communities rather than concentrating them solely in major hospitals or resorts.&nbsp;<\/p>\r\n<p>By combining accredited medical care, evidence-based wellness innovation and Thailand's natural and cultural assets, the Kingdom is seeking to differentiate itself in an increasingly competitive global market.<\/p>\r\n<p>As international demand for meaningful, health-oriented travel continues to accelerate, Thailand's blend of medical credibility, natural resources and hospitality culture positions the Kingdom to strengthen its role not merely as a destination for treatment, but as a genuine home for holistic healing \u2014 reinforcing its long-term ambition to be recognised as the world's capital of health and wellbeing.<\/p>\r\n<p><img src=\"..\/..\/..\/uploads\/posts\/photo_1788882968_4.jpeg\"><\/p><script src=\"https:\/\/cdn.flmngr.com\/widgets.js?apiKey=FLMNFLMN\" data-ts=\"1788882985949\"><\/script>","photo":"the_post_1788882965.webp","map":null,"location":null,"province":null,"contact_name":null,"contact_address":null,"contact_phone_number":null,"contact_email":null,"start_date":null,"end_date":null,"start_time":null,"end_time":null,"visitors":73,"admin_id":38,"author_id":null,"language_id":1,"master_id":22711,"type":"issue","is_comment":1,"pin_weight":0,"status":"Publish","created_at":"2026-08-30T17:00:00.000000Z","updated_at":"2026-08-30T17:00:00.000000Z"},{"id":22710,"title":"Thailand Targets China\u2019s Premium Market with GI Export Drive","slug":"-thailand-targets-chinas-premium-market-with-gi-export-drive","description":null,"action":"detail","value":"<p>Thailand is expanding GI exports to China\u2019s premium market after a 500-tonne Sisaket volcanic durian deal, while Tabtim Siam pomelo attracts new buyers.<\/p>\r\n<p>Thailand is positioning geographical indication products as a new export strategy, with the Ministry of Commerce targeting premium consumers in China and seeking to turn the distinctive origins of Thai agricultural and community products into greater commercial value.<\/p>\r\n<p>A geographical indication, or GI, identifies products whose distinctive qualities, reputation or characteristics are linked to a particular place. Their identity may derive from local raw materials and traditional knowledge, as well as geographical factors such as soil, water and climate.<\/p>\r\n<p>Registration by the Department of Intellectual Property (DIP) effectively gives these products a recognised local identity while providing assurance of their origin and distinctive characteristics.<\/p>\r\n<p>For producers, GI certification can differentiate their goods from conventional products, increase their value and strengthen consumer confidence. The government also sees the system as a way to move agricultural and community products into premium markets at home and overseas.<\/p>\r\n<p>The strategy comes as consumers increasingly pay attention to provenance, product stories and local identity. Products with clearly defined origins can command higher prices, providing an opportunity to generate more sustainable income for farmers and local communities.<\/p>\r\n<p>Thailand\u2019s GI portfolio includes 260 listed products. These comprise 128 plant, vegetable and fruit products, 37 food products, 27 handicrafts, 24 rice products, 19 textiles, 18 fisheries products, four livestock products and three wine and spirits products.<\/p>\r\n<p>Thai GI products generate more than 116 billion baht in economic value, with fruit accounting for almost half of the total portfolio, underlining the potential for Thai agriculture to move further into international premium markets.<\/p>\r\n<p>Promoting GI products is also part of the Commerce Ministry\u2019s policy agenda under Deputy Prime Minister and Commerce Minister Suphajee Suthumpun, with an emphasis on adding value and strengthening the identity of local products.<\/p>\r\n<p><img src=\"..\/..\/..\/uploads\/posts\/photo_1788882548_0.jpeg\"><\/p>\r\n<p><strong>Shanghai Opens Door To Premium Fruit Exports<\/strong><br>China has emerged as a major target for the strategy.<\/p>\r\n<p>The DIP has taken Thai GI businesses to Shanghai for business-matching sessions with major Chinese fruit importers at Huizhan Fruit Wholesale Market, a major distribution centre serving eastern China and a gateway to a large consumer market.<\/p>\r\n<p>The trip produced an immediate commercial result when an exporter of Sisaket volcanic durian secured a forward purchase agreement for 500 tonnes.<\/p>\r\n<p>The deal demonstrated how GI certification can be developed beyond intellectual property protection into a tool for generating trade opportunities.<\/p>\r\n<p>For Sisaket volcanic durian, its commercial appeal is not based solely on the fruit itself. Its GI identity connects the product directly with Sisaket and the province\u2019s volcanic soil, distinguishing it from durian marketed simply as Thai fruit.<\/p>\r\n<p>That geographical identity gives exporters an additional way to communicate product quality and provenance to Chinese buyers and consumers.<\/p>\r\n<p>Auramon Supthaweethum, director-general of the Department of Intellectual Property, views GI promotion as extending beyond intellectual property protection into trade and export development.<\/p>\r\n<p>The strategy can help add value to agricultural and local products, raise incomes for farmers and businesses and strengthen Thailand\u2019s long-term competitiveness, she noted.<\/p>\r\n<p>The Shanghai initiative therefore represents a broader attempt to use GI certification as a bridge between local communities and international markets, with China regarded as a key destination for premium Thai fruit.<\/p>\r\n<p><img src=\"..\/..\/..\/uploads\/posts\/photo_1788882548_1.jpeg\"><\/p>\r\n<p><strong>Tabtim Siam Pomelo Draws Chinese Buyer Interest<\/strong><br>Beyond durian, Tabtim Siam pomelo is emerging as another Thai GI fruit with potential in China.<\/p>\r\n<p>Pannipa Nilwatchararang, vice-president of the Koh Thuad Municipality Community Enterprise in Nakhon Si Thammarat, noted that the pomelo had attracted growing interest from Chinese businesses after being promoted at a trade exhibition at Muang Thong Thani.<\/p>\r\n<p>While Chinese consumers have traditionally been more familiar with Thai fruit through durian, interest in Tabtim Siam pomelo is beginning to increase, supported by its sweet flavour and distinctive characteristics.<\/p>\r\n<p>China nevertheless remains a highly competitive market, with some consumers still strongly influenced by price. Producers therefore need to differentiate the pomelo through quality, production standards and careful selection.<\/p>\r\n<p>The group is targeting higher-income consumers in Shanghai, with department stores expected to be an important sales channel.<\/p>\r\n<p>At least three Chinese businesses have expressed interest in negotiations and business-matching opportunities, indicating potential for the pomelo to expand its presence in China alongside established Thai fruit exports such as durian.<\/p>\r\n<p>\u201cGI products are an important strength in building confidence in product quality. Although their prices are higher than conventional products, exports can still be commercially viable if volumes are managed appropriately, particularly through smaller containers or efficient shipment planning,\u201d Pannipa noted.<\/p>\r\n<p>China remains an important target for Thai GI products because of the scale of its consumer market and growing demand among middle-class and premium consumers for quality, food safety and traceability.<\/p>\r\n<p>For Thailand, the challenge will be to translate those preferences into sustained demand by combining product quality with the provenance, identity and local stories that GI certification is designed to protect.<\/p>\r\n<p><img src=\"..\/..\/..\/uploads\/posts\/photo_1788882548_2.jpeg\"><\/p><script src=\"https:\/\/cdn.flmngr.com\/widgets.js?apiKey=FLMNFLMN\" data-ts=\"1788882562102\"><\/script>","photo":"the_post_1788882548.webp","map":null,"location":null,"province":null,"contact_name":null,"contact_address":null,"contact_phone_number":null,"contact_email":null,"start_date":null,"end_date":null,"start_time":null,"end_time":null,"visitors":95,"admin_id":38,"author_id":null,"language_id":1,"master_id":22710,"type":"issue","is_comment":1,"pin_weight":0,"status":"Publish","created_at":"2026-08-30T17:00:00.000000Z","updated_at":"2026-08-30T17:00:00.000000Z"}]}